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Earn Passive Royalties for Your Winning Product Ideas

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Details and Specs for a Winning Submission
Details and Specs for a Winning Submission

An Innovation Challenge is a periodic open call for innovative products.
Entries we choose from this process will be presented to a featured partner for consideration for a licensing and distribution agreement. The specific industry and partner change from month to month.

Our licensing and manufacturing partner for this challenge is Excite Toys.

We’re seeking innovative product ideas in the following toy categories:

• S.T.E.A.M. (science, technology, engineering, art, or math)
• Spring/Summer innovations such as water guns, sprinklers, sidewalk chalk, games, pool toys & inflatables, balloons, and bubbles
• Fidgets of all kinds
• Pre-K crafts & activities
• Plush toys and dolls
• Military action figures & playsets
• Reinterpretations of classic & retro toys: new forms, materials, and approaches

We’re looking for innovative design and having IP in place for this project is not necessary. Any and all ideas welcome.

See the video below where CEO Jon Flipski outlines what winning ideas look like and offers some insider knowledge about the invention industry.

John Flipski of Excite Toys shares criteria and insights for new product selection.

Deadline for this Challenge is December 31, 2021 at Midnight EST
Deadline for this Challenge is
December 31, 2021 at Midnight EST

Excite Limited was established over 35 years ago in the USA and Hong Kong as a sourcing and inspection agent for toys and other children’s products. Over the years, EXCITE has established strong working and personal relationships with major Asian toy manufacturers in Hong Kong and mainland China.

Today, with offices in Hong Kong and Chenghai, China, as well as the U.S. (Dallas and Los Angeles), the EXCITE team has grown to more than 50 full-time employees strong.

Privately held, EXCITE prides itself on the proven ability to provide customers with a competitive advantage. By combining our years of experience with a history of partnering with reputable manufacturers, our team is able to deliver new products and concepts at the lowest price. From planning to shipping, the professional team at EXCITE is with you, every step of the way.


Trident is an innovation agency. We connect great invention ideas with manufacturers and distributors to create real-life products.

Trident Invents was founded as Trident Design, LLC in 2000 by inventor, Chris Hawker, as a vehicle for him to develop and and commercialize his own invention ideas. Trident has gone through several transitions and iterations over the years. We have concentrated on product development, crowd funding, and licensing.

We now focus exclusively on product licensing, but our vast experience in all other aspects of innovation, IP, negotiation, and networking, allows us to deeply understand where the inventors we seek to serve are, and how to get them where they want to go.


How to Submit Your Innovation

1. Submit your invention via the ThinkBank™ Online Portal

The ThinkBank is the online dashboard for all of your confidential invention submissions. Create an account or login to begin. Be sure to indicate if your submission is in response to the Innovation Challenge.

2. One of our licensing experts will review your submission

We look at the problem you are solving and how well it meets the Innovation Challenge criteria. We also look at the development level of your idea, including patents, prototypes and presentation materials.

3. Great ideas are selected

If we feel you have a winning concept that is a good match for our Innovation Challenge partner, we will notify you. If necessary, we will reach out to you for more information.

Criteria for Selection

We look at the essential readiness and potential on the invention idea using the “4 Ps.”

PRODUCT: Is it a good idea and a good fit for the challenge?

PROTOTYPE: Is there a ready and working prototype?

PATENT: Is there intellectual property attached to the invention?

PRESENTATION: Is the innovation presentation of quality and ready to be pitched?

What happens when your innovation is selected.

At the end of the challenge we will notify you by email whether you are selected or not.
If selected, we will present your idea to our challenge partner.
if the partner expresses interest, we will work with you to negotiate a license with them. You retain the right to final approval.
If a deal is made, you will receive a 60% share. Trident will receive a 40% share of product royalties. We only get paid if you get paid.
If a license is secured, we will shepherd your invention through to production.

Good Luck and Happy Innovating

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