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Details and Specs for a Winning Submission
Details and Specs for a Winning Submission

An Innovation Challenge is a periodic open call for innovative products.
Entries we choose from this process will be presented to a featured partner for consideration for a licensing and distribution agreement. The specific industry and partner change from month to month.

Our licensing and manufacturing partner for this challenge is Bethlehem Lights.

We’re seeking innovative product ideas in the following toy categories:

• Christmas Trees
• Incandescent as well as LED decorative lighting
• Greenery (wreaths, garland, swags w/ battery operated lights)
• Window candles (battery operated)
• Foliage/florals for spring or fall
• Unique storage ideas
• Reinvented nostalgia items

We’re looking for innovative design and having IP in place for this project is not necessary. Any and all ideas welcome.

See the video below where Bethlehem Lights GM, Jim Wenz, outlines what winning ideas look like and offers some insider knowledge including ideal customer and se- lection criteria for QVC.

Jim Wenz of Bethlehem Lights shares criteria and insights for new product selection.

Deadline for this Challenge is December 31, 2021 at Midnight EST
Deadline for this Challenge is
December 31, 2021 at Midnight EST
Bethlehem Lights is a premium supplier of seasonal lighting and home décor products – with a keen focus on innovation, design and quality. Their goal is to bring commercial quality products to retail customers. Included in their family of brands are Wicker ParkTM and Torchiér™. Bethlehem Lights does high volumes of sales with their chief distribution partner, QVC.

Trident is an innovation agency. We connect great invention ideas with manufacturers and distributors to create real-life products.

Trident Invents was founded as Trident Design, LLC in 2000 by inventor, Chris Hawker, as a vehicle for him to develop and and commercialize his own invention ideas. Trident has gone through several transitions and iterations over the years. We have concentrated on product development, crowd funding, and licensing.

We now focus exclusively on product licensing, but our vast experience in all other aspects of innovation, IP, negotiation, and networking, allows us to deeply understand where the inventors we seek to serve are, and how to get them where they want to go.


How to Submit Your Innovation

1. Submit your invention via the ThinkBank™ Online Portal

The ThinkBank is the online dashboard for all of your confidential invention submissions. Create an account or login to begin. Be sure to indicate if your submission is in response to the Innovation Challenge.

2. One of our licensing experts will review your submission

We look at the problem you are solving and how well it meets the Innovation Challenge criteria. We also look at the development level of your idea, including patents, prototypes and presentation materials.

3. Great ideas are selected

If we feel you have a winning concept that is a good match for our Innovation Challenge partner, we will notify you. If necessary, we will reach out to you for more information.

Criteria for Selection

We look at the essential readiness and potential on the invention idea using the “4 Ps.”

PRODUCT: Is it a good idea and a good fit for the challenge?

PROTOTYPE: Is there a ready and working prototype?

PATENT: Is there intellectual property attached to the invention?

PRESENTATION: Is the innovation presentation of quality and ready to be pitched?

What happens when your innovation is selected.

At the end of the challenge we will notify you by email whether you are selected or not.
If selected, we will present your idea to our challenge partner.
if the partner expresses interest, we will work with you to negotiate a license with them. You retain the right to final approval.
If a deal is made, you will receive a 60% share. Trident will receive a 40% share of product royalties. We only get paid if you get paid.
If a license is secured, we will shepherd your invention through to production.

Good Luck and Happy Innovating

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